How to Become an Online Influencer in Canada and Beyond

Posted on March 28th, 2019 by admin

Online influencers and ambassadors have become the jewels of online marketing, and with good reason. Influencer marketing has proven to be one of the most effective and economical strategies, with no sign of slowing down. There have been growing pains for both sponsors and influencers, but maturity has brought profit for all parties involved. Now […]

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How Online Influencers Find (and Pitch) Brands

Posted on March 19th, 2019 by admin

Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. The demand (and budget) for influencer marketing grows every year, and it’s already a multi-billion dollar industry. If you’re wondering how to find brands to work with on your blog, Instagram or other social media platforms, we’re here to help. You’ll […]

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How to Make Money Blogging in Canada: The Ultimate Guide

Posted on January 15th, 2019 by admin

I’ve been working online in Canada for over 20 years, and I started earning money from blogging long before it was cool. For all but a few years it has been a full-time endeavor, but it makes a nice side gig as well. The beauty of a blogging business is you can blog from anywhere […]

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Writing with Clarity Online: Cheat Sheet (Infographic)

Posted on January 3rd, 2019 by admin

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity.  One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

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How to Use Content Marketing to Skyrocket Holiday Sales

Posted on November 26th, 2018 by admin

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

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PA30+ Canadian Blogs for Blogger Outreach and Guest Posts

Posted on October 11th, 2018 by admin

Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors.  While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]

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Motivation and Tips for Your First Year of Blogging

Posted on August 25th, 2018 by admin

Many Canadian businesses and potential bloggers are intimidated by (or frustrated with) building a following, especially in the beginning.  Starting a Blog is like walking onto the stage of an empty concert hall and starting to sing.  Maybe you’ve put out a few flyers and told your friends, but to fill the theatre you have […]

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